Digital Marketing Training Course
With Professional Certification.
4 days intensive training. Duration: 9:00am - 5:00pm daily.
Training Objective: At the end of this training, you will be able to deliver digital marketing services to individuals and businesses to create brand awareness, generate quality traffic, leads and sales with profits as the end result.
- Search Engine Optimisation
- Search Engine Marketing
- Social Media Marketing
- Content Marketing
- Display Advertising
- Video Marketing
- Affiliate Marketing
- Email Marketing
- Mobile App
- Google Business Tools
Training Objective: At the end of this training, you will be able to single-handedly deliver any kind of website, blog or e-commerce project from A - Z, successfully.
- Domain Name Registration
- Website Hosting
(Cpanel, Windows & Linux)
- Content Management System (CMS)
- Wordpress Installation and Configuration
- Working With Wordpress Themes, Plugins and Extensions
- Ecommerce Website, with Secured Online Payment Integration
- Landing Page, Squeeze Page, Sales Page
- Graphics Design (Extra charges may apply to graphics design training)
Overview of Training Modules
Search Engine Optimization (SEO): SEO means working on your website / landing page and doing the needful so that whenever people search on Google and other search engines, your website will show up at the top for relevant keywords. During the training, you will discover what you need to do on and off a website to enable it compete favourably for top positions in organic (free) search engine result. Read More here: Search Engine Optimization (SEO) Starter Guide - Search Console Help
Search Engine Marketing (SEM): Understanding how to use search engine marketing effectively is an important skill for every digital marketer. This training focuses on using paid adverts (Google Adwords) to get more web traffic through desktop and mobile web search, as well as mobile apps. Read More here: Search Engine Marketing – Google Online Marketing Challenge | The SEO vs. PPC Question Explained - Google AdWords
Social Media Marketing (SMM): Social media marketing refers to the process of gaining traffic or attention to your products or brand through social media sites - Facebook, Instagram, Twitter, LinkedIn, etc. During this training, you will learn the best strategies to attract and engage both old and new customers with a view to winning their hearts and patronage. Read More here: Social media marketing - Wikipedia
Content Marketing: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In this training, you will learn how to use story-telling and other content marketing strategies to gain prospects and customers' loyalty; get them to buy more from you and even refer their friends and family to you. Read More here: What Is Content Marketing? | Content Marketing Made Simple: A Step-by-Step Guide
Display Marketing: How best do you advertise on several websites using text, images, flash, video, and audio to drive traffic and improve business performance? During the training, the secrets and strategies will be opened to you in an amazing way. Read More: Google Display Ads & Display Advertising | Google AdWords
Video Marketing: Video is one of the most effective mediums of marketing as more consumers now find it more comfortable to watch short vidoes than to read web pages or ebooks. During this digital marketing training, you will learn how video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Read More here: YouTube Marketing: The Ultimate Guide - HubSpot
Affiliate Marketing: This training will teach you how to find products that you like online, promote it to others, and earn a piece of the commission for each sale that you make. These commissions could really translate into decent income online for you. Also, you will learn how to set up your own affiliate system so that others can sign up to become your affiliate member, promote your products for you and get a piece of commission per sale they generate.
Email Marketing: How do you manage your prospects and current customers with emails such that you are able to sucessfully build loyalty, trust and brand awareness? How do you effectively use emails to send advertisements, request business, solicit sales or donations without annoying the reciever? How do you build your email list and how do you manage your list? These and many more will be covered during the digital marketing training. Read More here: A Beginner's Guide to Successful Email Marketing - Kissmetrics Blog
Mobile App Marketing: According to Google consumer insight, Mobile app marketing is an advertising medium that can complement a brand's offline experience (in-store special offers, for example), drive e-commerce, or simply help connect a brand with its loyal customers. Note that while this module does not include how to build a mobile app, it does cover how to harness the opportunities that mobile apps provide as a marketing tool in the digital space.Read More here: Mobile App Marketing Explained | Urban Airship
Analytics: Analytics gives you insight into your website traffic. It tells you how visitors found your website, how they use your website, when and how they leave your website. Based on this intelligent reports, you are able to adjust your website to fit the expectation of your customers and prospects so that you can have more conversion. This training module will teach you analytics in depth. Analytics helps a lot with targeting and retargeting.Read More here: Analytics Blog
Google Business Tools: You will be introduced to the wealth of Google Business Solution and G-Suite Marketplace. You have no reason not to use Google's rich tools and resources to grow your business or organisation.
You need customers, you need sales, you need revenue, you need profits! And that is the objective of this training - to help you grow your business, income and profit using digital. Why not sign up today?
You might be wondering:
So How Do I sign up? And What is the Cost?
Not everyone like to read a long web page; and if that applies to you, you're probably already thinking - how do I register for the training? And what is the cost? Tell me now!
Here is the best part:
There are 4 different methods of delivering this digital marketing training to you. All you need do is to pick the most convenient for you.
- One-on-One Training Sessions: 4 days intensive training. Duration: 9:00am - 5:00pm daily. Cost: ₦45,000. 00 (extra charges apply if you're outside Lagos and Ibadan to take care of logistics)
- Group Training: When two or more people register together and recieve the training in thesame class.
- Corporate Training: Update your team or staff on the latest trend and winning strategies in digital marketing.
- One-Day Digital Marketing Exposition: I sometimes organise a compressed digital marketing training for those who do not have time to attend the 4-days one-on-one class but want to have the experience of a physical class rather than buying and reading an ebook. If this is your preference, kindly call 08104022323 to know when the first exposition for 2018 will hold and to secure your space. I take a maximum of 10 participants per exposition. Duration: 7:00am - 6:00pm with tea break and lunch break in-between.
* 3rd floor, Alpha & Omega building, Queen Elizabeth II road, Mokola - UCH road, Ibadan, Oyo state;
* Or at your doorstep (extra charges apply if you're outside Lagos and Ibadan to take care of logistics).
For Enquiries and to Sign Up for this Digital Marketing Training
Use either of the following channels for further details: